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Crucible is a nationally-recognized industrial arts school looking to open a location in Durham, NC.

Crucible is a nationally-recognized industrial arts school looking to open a location in Durham, NC.

Crucible is a nationally-recognized industrial arts school looking to open a location in Durham, NC.

This project grew out of their need for a graphics standards manual that would serve as the “bible” of their brand.

This project grew out of their need for a graphics standards manual that would serve as the “bible” of their brand.

This project grew out of their need for a graphics standards manual that would serve as the “bible” of their brand.

The objective was to take their established logo and build their corporate brand identity around it into a comprehensive and well-organized tool-kit for designers.

The objective was to take their established logo and build their corporate brand identity around it into a comprehensive and well-organized tool-kit for designers.

The objective was to take their established logo and build their corporate brand identity around it into a comprehensive and well-organized tool-kit for designers.

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Logo-forms-spread-mockup
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Crucible-back-mockup
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