On the Home Page I added ribbons to the left and right of the paragraph talking about winning 5 blue ribbons. I also added a testimonial at the bottom. I also changed the footer with the Terms of Service and Privacy policy and made it part of the bottom of the page. I duplicated this for every page.

Our Story! On this page I added a photo of cows to the left of the paragraph talking about the cows living in a natural environment.

Our Dips! On this page I added two images at the bottom of boys eating ice cream.

We Cater! This is a new page. I found a free mockup psd to create a mobile ice cream truck with the Dips! Ice Cream logo on it. I also included a picture of two Sundaes in the appropriate section.

Dips! Merch! I added headlines above the t-shirts and hats. 

Contact! I moved the address and hours to the top as well as the Google map right below that. I, in turn, moved the contact form to the bottom. I also added the pink headlines to create a much needed harmony with the rest of the site.