I decided to be more organized with the derivations. A clean organization helps my mind stay focused and on task. The first two pages are some of my favorite logos from the initial concept phase. I particularly like the “Think Big” brain as well as the Bigfoot in the circle. I also like the Adobe-esque TB icon for software and feel that it really marries design and what designers are familiar with.

During class students liked #3 “Think Big” brain inside the skull, #10 Bigfoot in circle (I like that one too and right now is my strongest contender for the final logo, and the fish with the shark fin. I like that too but it might be a little childish for my target audience.